The Philippine Salon Industry is similar to an undiscovered country, it’s vast and has potential that makes any explorer shiver with wonder. Spearheading this expedition is Luxliss Philippines Inc. and this is where her story begins…
Roughly more than half a decade ago, CNDS Enterprise, an unassuming company tested these unchartered waters using a relatively new keratin brand, Luxliss. Because of her clear understanding with what the market desired she was able to grapple clients one after the other. One of the country’s premiere salons saw the opportunity and locked the brand exclusively under its wing for five years.
Two things arose from this, it provided a secure environment for the brand to grow and this also allowed the product to get a feel of the market. Thus, when the Luxliss brand was unshackled from this exclusive contract the market was primed for harvest.
CNDS Enterprise realized the extent of this expedition so she sought out partners to assist her. She then formed an alliance with two of the leading institutions in marketing and distributing. This imbued her with a vast network of resources making her more flexible and ready to address any possible scenario the market may demand.
Realizing what the coalition afforded her, she shed her previous enterprise and donned in a new identity that’s more suitable to the quest presented before her. She now became the crowning jewel in premiere treatments in the country, Luxliss Philippines Inc.